What dollar value do people gain by purchasing my product or service?

Net Promoter Score is probably one of the most used customer feedback metrics. However, it doesn’t give you a dollar value of what your brand or product is worth to your customers. Our Customer Surplus Value metric does. It is based on one survey question (a binary choice of whether to forego the use of your product for a given amount of time in exchange for a certain dollar amount). Our method and its validation have been published by Harvard Business Review – we show that both Net Promoter Score & Customer Surplus Value are predictive of actual customer behavior.