ABOUT US
Since 2017, Kwantum has continuously reshaped and reimagined data analytics, for both businesses and educational systems.
Our team is comprised of experts and talented individuals
that work side-by-side with our partners, to help create solutions to any data-related questions.
WE ARE INNOVATORS
The Kwantum team has pioneered many new approaches, including:
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latent class conjoint,
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brand positioning conjoint,
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holistic conjoint,
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the switchable consumer approach,
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implicit brand drivers,
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a new approach to measure value (consumer surplus method), &
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a series of innovations in AI.
HOW WE WORK
We are a fully transparent company, and do not believe in black-boxes.
Everything we do, we will detail, explain and can be reviewed if needed.
We are analytically rigorous, and we use proven methods that have been validated in academic research. All of our work is led and conducted by senior leaders (work is not handed to junior researchers).
We love innovation and constantly look for ways to do things more efficiently, and all-around better.
FOUNDERS
MARCO VRIENS, PH.D.
Founder & CEO
Published expert in Analytics, Marketing Research, Branding & Marketing. Created innovative methods such as the switchable consumer model, and brand density.
CORE TEAM
GARGI CHAUDHURI, PH.D.
Director of Statistical Modeling & Visualization
Published expert in geocomputation, spatial data analytics, and remote sensing. Teaches geographic information science and webmaps at the University-level and leads research in simulation modeling and machine learning.
DAVID BOSCH, MSc.
Director of AI
Holds a master's degree in Theoretical Physics and is working on his Ph.D. in ML. Has extensive programming experience in Python, C, and C#. He has also worked on the theory of machine learning, involving overparameterized system and distributed optimization.
ACADEMIC ADVISORS
Professor Felix Eggers
Marketing, Copenhagen Business School
Dr. Eggers is a widely known marketing scientist having published in top journals ranging from discrete conjoint, to value measurement, pricing and more.
He developed his own conjoint software that is being used for all of Kwantum's conjoint and MaxDiff projects.
Professor Lambert Schomaker
Head of AI department,
University of Groningen, Netherlands
Dr. Schomaker is a world-renowned professor in AI.
His cutting-edge insights around everything AI is a vital component to Kwantum's AI solutions in marketing and brand research.
CONTACT US
Thank you for your interest in our research. Get in touch with us for any questions or comments regarding our work and publications.