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QUANTIFIED CONFIDENCE

GET THE MOST OUT OF YOUR DATA - ANY DATA!

COMBINING DEEP ANALYTICAL SKILLS, QUANTITATIVE INTUITION AND CREATIVITY WILL GIVE YOU THE EDGE

AN AGILE AND RESPONSIVE TEAM THAT IS SOLUTION ORIENTED AND DRIVEN TO FIND CREATIVE ANGLES

OUR CUSTOMERS PLAY AN INTEGRAL ROLE IN THE ANALYSIS PROCESS

QUALITY COMMUNICATION AND TRANSPARENCY ARE KEY

ASSORTMENT OPTIMIZATION

TRAINING

ON-SITE ANALYTICS INTRO
ON-SITE HANDS-ON
CUSTOMIZED PROGRAMS

THE TEAM

Marco Vriens, PHD

CEO and Founder

Globally recognized expert on Advanced Analytics and Marketing Research.

Chad Vidden , PHD

COO and Founder

Published expert in Data Science and Machine Learning.

Lambert Schomaker

Full Professor

World-renowned expert in Artificial Intelligence and Machine Learning

Sandra Miller

Director of Client

Communication

Seasoned Technology Executive with emphasis in Market Research.

Alyssa Czerwinski

Marketing Manager
and Analyst

Recent UW-La Crosse Marketing graduate and Kwantum Intern.

RESOURCES

PAPERS

CONJOINT ANALYSIS

Solving Marketing Problems
with Conjoint Analysis

Brand Positioning with
Conjoint Analysis

BRANDING

A New Brand Density Measure

Mapping Brand Similarities

Linking Attributes Brands
and Customers

Assessing the Impact of the
Brand Crisis

Modeling the Implicit Brand

TOPIC MODELING

Topic Modeling for
Open-Ended Surveys

SEGMENTATION

Comparing Cluster Methods for
Market Segmentation

Brand Segmentation Using
Implicit Brand Measures

Managing Market Share Efficiently

CASE STUDIES

Training Schedule Optimization

Institutional Research

Sales Forecasting

Marketing Analytics

Pricing Models

PUBLICATIONS

We believe in knowledge and creativity.

We started this company to help businesses achieve their goals through friendly and affordable data solutions.

mvriens@msn.com

Tel: 608-518-8399