QUANTIFIED CONFIDENCE

GET THE MOST OUT OF YOUR DATA - ANY DATA!

COMBINING DEEP ANALYTICAL SKILLS, QUANTITATIVE INTUITION AND CREATIVITY WILL GIVE YOU THE EDGE

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AN AGILE AND RESPONSIVE TEAM THAT IS SOLUTION ORIENTED AND DRIVEN TO FIND CREATIVE ANGLES

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OUR CUSTOMERS PLAY AN INTEGRAL ROLE IN THE ANALYSIS PROCESS

QUALITY COMMUNICATION AND TRANSPARENCY ARE KEY

ANALYTICS

DATA AUDIT & STRATEGY
STATISTICAL SUPPORT

PREDICTIVE  MODELING

DRIVER ANALYSIS

MACHINE LEARNING

TEXT ANALYTICS

VISUALIZATION

INTERACTIVE DASHBOARD
DECISION SUPPORT SYSTEMS

SOLUTIONS

MARKET SEGMENTATION
BRAND ANALYTICS
SWITCHABLE CONSUMERS

BRAND ASSOCIATION DENSITY

ASSORTMENT OPTIMIZATION

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TRAINING

ON-SITE ANALYTICS INTRO
ON-SITE HANDS-ON
CUSTOMIZED PROGRAMS

THE TEAM

Chad Vidden , PHD

Founder & Managing Director

Published expert in Data Science and Machine Learning.

Full Professor

World-renowned expert in Artificial Intelligence and Machine Learning

Nathan Bosch

Director of Machine Learning & Artificial Intelligence.

Published papers on Long Short-Term Models and Shapley Value. Extensive experience in system log file analysis, predictive maintenance, and business analytics.

RESOURCES

ANALYTICS GENERAL

Solving Marketing Problems with Conjoint Analysis

Brand Positioning with
Conjoint Analysis

BRAND ANALYTICS

Modeling the Implicit Brand

The Linux compete strategy: An analytics case study

TEXT ANALYTICS

Assessing the Impact of the Brand Crisis

Topic Modeling for
Open-Ended Surveys

DRIVER MODELING

Brand Segmentation Using
Implicit Brand Measures

Managing Market Share Efficiently

Training Schedule

The benefits of Shapley-value in key-driver analysis

MARKET SEGMENTATION

Comparing Cluster Methods for Market Segmentation 

Brand Segmentation Using
Implicit Brand Measures

Managing Market Share Efficiently

Marketing Analytics