The Team


Marco Vriens, P.H.D.,  CEO & Founder

Marco Vriens has a PhD in marketing analytics and is a globally recognized expert on advanced analytics and marketing research. He has spent the last 20 years in business both on the client (business) and the supplier side.  He is the author of 3 books: Conjoint Analysis in Marketing (1996), Handbook of Marketing Research (2006), and The Insights Advantage (2012). His 4th book From Data to Decision will appear in 2018.


Chad Vidden, P.H.D., COO & Founder

Chad Vidden has a PhD in computational mathematics. He is an expert in Data Science and Machine Learning. He has several publications in business analytics and has trained many marketing professionals. He is currently working on From Data to Decision, a Data Science textbook that will appear in 2018.


Forrest Fenlon, Sales Representative 

Forrest Fenlon is a current Marketing and International Business student at the University of Wisconsin - La Crosse. He has gained marketing experience while competing with university's sales and market research teams.