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MARKETING ANALYTICS

We believe in knowledge and creativity. 

We started this company to help businesses achieve their goals through affordable data solutions.

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BRAND DENSITY

We can help answer a key question: 

What comes to people's mind when they think of your brand?

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AUTOMATED TEXT ANALYTICS

Through the use of NLP models, we can help extract insights from open-ended survey responses, and unstructured text from the internet.

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MARKET SEGMENTATION & TYPING TOOLS

Identification of market segments that are actionable and can be reached.

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BEYOND
WILLINGNESS-TO-PAY

Let's figure out the threshold at which your customers are beyond willing to pay for your products or services.

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DRIVER ANALYSIS

What attributes of your product or service are most important for customer satisfaction and recommendation?

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SWITCHABLE CONSUMER

We can help identify segments of consumers that would switch to your brand.

BRAND DENSITY

Product Information

WHAT IS IT?

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The more associations a consumer has with a brand and the more these associations are inter-connected, the easier the brand will come to mind first.

Brands that come to mind first are more likely to be chosen.

In a recent paper, a new brand equality-and-understanding approach has been developed that is based on the SAT: brand density (Vriens, Chen & Schomaker, 2019).

 

The approach is based on one open-ended question:

When you think of brand X, what comes to mind?

HOW DO WE DO IT?

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We collect data via open-ended questions. The responses are analyzed and coded via a hybrid approach of manual and NLP text analytics. 

The outcome are frequencies of brand associations, the degree of connectedness, a brand density number that can be tracked over time - and a brand density visualization

 

AUTOMATED TEXT ANALYTICS

Product Information

WHAT IS IT?

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We extract meaning and insights from

open-ended survey responses and unstructured text from the internet

(i.e. web-scraping).

HOW DO WE DO IT?

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Text analytics can be done manually,

semi-automatically, or fully automatically.

Kwantum has deep expertise in all these modes.

We have a strong protocol for manually analyzing text data, and use advanced Natural Language Processing (NLP) techniques; this includes: Latent Dirichlet models, Latent index modeling, and the most advanced BERT modeling approach.

 

Kwantum has a proven approach that combines manual interpretation with machine learning approaches.

We also have integrated the results of a text analysis into a quantitative driver analysis. 

 

MARKET SEGMENTATION &
TYPING TOOLS

Product Information

WHAT IS IT?

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Identification of market segments that are actionable and can be reached.

 

We use a combination of social psychology and advanced methods

(e.g. latent class analysis), and the concept of core members to identify actionable segments and develop extremely well-working typing tools.

HOW DO WE DO IT?

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We use latent class analysis, k-means, and the concept of core members

(see resources).

We use advanced machine learning and imbalance correction methods to develop strong typing tools.

The best typing tools are not just selected based on maximum accuracy, but also optimal profitability.

 

BEYOND WILLINGNESS-TO-PAY

Product Information

WHAT IS IT?

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[COMING SOON]

HOW DO WE DO IT?

[COMING SOON]

RESOURCES

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  • [COMING SOON]

 

DRIVER ANALYSIS

Product Information

WHAT IS IT?

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What attributes of your product or service are most important for customer satisfaction, or the likelihood they recommend you?

  • What are the factors that determine whether a consumer prefers your brand versus a competing brand?

  • What determines the appeal of a new product concept?

HOW DO WE DO IT?

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  • We use linear and logistic regression, Shapley value and Bayesian net modeling. 

  • We also make our results easy to understand for executives. 

 

SWITCHABLE CONSUMER ANALYSIS

Product Information

WHAT IS IT?

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We identify several segments of consumers that can be considered low-hanging-fruit.​

 

We identify consumers who currently prefer another brand but are close to choosing your brand, and we identify those consumers who currently prefer your brand but are close to choosing your competitors brand.

HOW DO WE DO IT?

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We use a combination of logit modeling and individual-level simulations to get these breakthrough-insights.​

 

DATA VISUALIZATION

Our Services

INTERACTIVE DASHBOARDS

Do you need to interact with your data?

Do various people in your firm need a different slice

to look at?

Consider putting your data in a database with a visual user interface.

DECISION-BASED SUPPORT SYSTEMS

Do you want to look at different market scenarios, but also the all accommodations of the interactive dashboard?

We can built a simulator for you that does all of this.

TRAINING

Our Services

HANDS-ON ANALYTICS INTRO

How can we ensure effective project orientation?

We provide customized training for your team. This can range from a half or full day general analytics training to more specific target training.

ON-SITE HANDS-ON CUSTOMIZED PROGRAMS

How do we hand off your new programs?

We ensure customer satisfaction and transparency, by accommodating any company's needs. If this means demonstrating our customized programs/solutions, we will meet with the company on-site to train.

CONTACT US

Thank you for your interest in our research. Get in touch with us for any questions or comments regarding our work and publications.

Thanks for submitting!