We believe in knowledge and creativity.
We started this company to help businesses achieve their goals through friendly and affordable data solutions.
DATA-AUDIT & STRATEGY
New to analytics? Let's get started.
Some, usually smaller to mid-sized, firms, are new to analytics. They have heard it might benefit them, but they don’t know where to start.
If you recognize this as your firm, a good place to start is a data audit. The Kwantum team will meet with and make a data inventory: a list of all the data you have access to. These could be customer transactions, sales records, customer service records, etc.
We review the data quality of these key data assets and we will write a review and we outline what can be done analytically. We keep our report focused on those analytics that the firm can concretely and immediately benefit from.
Wonder if more information can be extracted from your data?
Do you just have a dataset and need someone to help you re-analyze?
We can do this for you. We are trained and experienced in a wide variety of statistical and machine learning techniques.
Anything from regression, to segmentation analyses, to marketing mix modeling, and much more.
Wondering if you can predict a certain outcome or event happening?
We are trained and experienced in a wide variety of statistical and machine learning techniques. Anything from regression, to segmentation analyses, to marketing mix modeling, and much more.
We have applied regression, logit models, cluster analysis, latent class analysis, Bayesian models, neural nets, decision trees, and much more.
What attributes of our product or service are most important for customer satisfaction, or the likelihood they recommend you?
Driver analysis is a wide set of analytical tools to assess what variables are driving a metric of interest. For example,
What are the factors that determine whether a consumer prefers your brand versus a competing brand?
What determines the appeal of a new product concept?
Do you have a particular hairy problem?
Too much data, and no hypotheses?
Have standard approaches not worked?
Maybe it is time to try out machine learning, neural nets including deep learning.
Need text-based data to be analyzed and "read" through?
Text analytics can be done manually. However, when you have 20,000 survey respondents who all have responded to an open-ended question, manual analysis becomes impractical.
Kwantum has a proven approach to that combines manual interpretation with machine learning approaches (topic modeling). We also have integrated the results of a text analysis into a quantitative driver analysis.
Do you need to interact with your data?
Do various people in your firm need a different slice to look at?
Consider putting your data in a database with a visual user interface.
DECISION-BASED SUPPORT SYSTEMS
Do you want to look at different market scenarios, but also the all accommodations of the interactive dashboard?
We can built a simulator for you that does all that.
Want to know the breakdown of the market interacting with your brand?
Market segmentation is hard as anyone who has been involved in a full-scale segmentation project know. It takes many iterations, reviewing many (sometimes hundreds) of possible solutions. It also takes activation efforts.
Kwantum uses latent class segmentation methods, as these have been shown to perform best (see our paper on this). We also use the concept of core members. Ask us about why this makes a big difference.
Need to know your brand's impact and value?
Brand analytics can entail anything from creating brand maps using multidimensional scaling, to regression to identify brand drivers, to conjoint to quantify brand value.
We also offer a unique approach to analyze brand associations.
How do competing brands compare? What is the likelihood a consumer swaps brands?
Mass marketing is not always a good idea. If the goal is to get consumers to switch to your brand it is very worthwhile to recognize that there are some consumers who are very unlikely to switch to your brand. They have just a very strong preference for a competing brand.
However, there also consumers, who though they may prefer a competing brand, they may like your brand too. It doesn’t take very much to get to switch. We call these the switchable consumers. Learn how to identify them by reading our paper on this topic. This approach is one of the most successful approaches we have applied.
BRAND ASSOCIATION DENSITY
Want to know what people associate with your brand, with an analytical breakdown?
At Kwantum we are able to do all sorts of brand analytics from brand equity measurement (using discrete conjoint choice techniques), to brand mapping using multi-dimensional scaling techniques.
We also have a unique brand equity measurement approach, which we have coined brand association density. See our paper on this topic.
HANDS-ON ANALYTICS INTRO
How can we ensure effective project orientation?
We provide customized training for your team. This can range from a half or full day general analytics training to more specific target training.
ON-SITE HANDS-ON CUSTOMIZED PROGRAMS
How do we hand off your new programs?
We ensure customer satisfaction and transparency, by accommodating any company's needs. If this means demonstrating our customized programs/solutions, we will meet with the company on-site to train.
CASE STUDIES & BOOKS
Kwantum's Papers and Publications
Thank you for your interest in our research. Get in touch with us for any questions or comments regarding our work and publications.
500 Terry Francois Street San Francisco, CA 94158