Recently Chad and Song gave a presentation to a company about text analytics and made some amazing visuals. The power of python and text analytics is amazing!
Over the weekend Marco gave a presentation in New York at the Frontiers in Service Conference about switchable consumer. The goal of switchable consumer is to identify the customers that are buying competitor brands but may possibly switch to your brand, in other words, which customers are likely to switch to another brand.
The content of the slides can be found below.
Recently Song has been writing chapters for his upcoming book coauthored with Marco Vriens and Chad Vidden about analytics in marketing. He finished the draft for the linear regression chapter and found some interesting and useful tips when applying linear regression.